(Chine) The Dream Center Shanghai (2018)

DreamWorks Animation et China Media Capital ont constitué en 2012 une coentreprise : Oriental DreamWorks.

Oriental DreamWorks créera, non seulement, un nouveau studio d'animation dont les premières productions sont attendues pour 2017 (pour le cinéma comme pour la télévision en Chine) mais aussi un nouveau type de complexe de divertissment : The Dream Center.



Le premier Dream Center ouvrira à Xhuhui dans le centre de Shanghai en 2016 et d'autres Dream Centers pourraient voir le jour en Chine et même à l'étranger.

Si The Dream Center ne comprendra pas de parc d'attractions, la zone qui s'étalera sur pas moins de six blocs, comportera plusieurs salles de cinéma (dont le plus grand écran Imax du Monde), salles de théâtre, salles de concerts, galeries d'expositions, de nombreuses boutiques et restaurants ainsi que plusieurs hôtels et espaces de bureaux.

20 millions de visiteurs sont attendus dès la première année d'exploitation.

Les films et séries d'animations produites par le nouveau studio auront des liens avec la culture, l'Histoire et la litérature chinoise.  


Jeffrey Katzenberg et les représentants de China Media Capital lors de la présentation du projet Dream Center Shanghai :

Rien que pour la plus grande salle IMAX du monde ce projet donne envie!!!
Décidément il y a de beaux projets qui se montent en ce moment
Espérons que tous se concrétisent et qu'ils pensent à l'Europe aussi, et pourquoi pas à la France

Le nom "Oriental DreamWorks" ressemble étrangement (hum hum) à "Oriental Land Company" qui possède -entre autre- Tokyo Disney Resort..

D'ailleurs DreamsWorks devrait s'appelait DreamsWok pour la Chine

La construction du premier Dream Center n'ayant apparemment débutée que fin de l'année dernière, l'ouverture est maintenant prévue pour fin 2017.

Le site Variety a publié aujourd'hui cinq nouvelles images conceptuelles du Dream Center de Shanghai :

Et de nombreux médias américains ont repris l'article de l'agence de presse The Associated Press diffusé aujourd'hui :


DreamWorks, Chinese Partners Unveil Shanghai Plan

SHANGHAI (AP) — DreamWorks Animation and Chinese partners unveiled designs on Thursday for a 15 billion yuan ($2.4 billion) entertainment complex in Shanghai, expanding Hollywood's growing ties with China.

The "DreamCenter," due to open in 2017, will have a 500-seat IMAX cinema with international film festivals and red carpet events in mind, bars, restaurants and performance venues, the companies said. It will also showcase a "Dream Avenue" theater district modeled on London's West End and New York City's Broadway.

The project is led by "Kung Fu Panda" and "Shrek" maker DreamWorks Animation, Chinese investment fund CMC Capital Partners, whose owners include state-owned companies, and Hong Kong developer Lan Kwai Fong.

"This will become the world's third great urban center of entertainment and arts alongside New York's Broadway and London's West End," said DreamWorks Animation CEO Jeffrey Katzenberg at a news conference in a former cement factory, which will become one of the performance venues.

The area near the 2010 Shanghai Expo site in the city's west will also include the headquarters of animation production company Oriental DreamWorks, a joint venture between DreamWorks and Chinese partners which will produce "Kung Fu Panda 3."

The 15-hectare (40-acre) site includes eight outdoor events plazas.

The project gives Shanghai an opportunity to diversify beyond its status as a financial and manufacturing center by adding media and cultural industries.

Another project highlighting Hollywood's influence in China is Shanghai Disneyland, the first Disney park on the Chinese mainland. It is scheduled to open in the city's Pudong district at the end of next year.

The Associated Press - 20 mars 2014

Citation :

Shanghai Dream Centre reflects the city’s new ambitions of creating cultural highland

China Media Capital (CMC), a government-backed investment fund, plans to officially launch the Shanghai Dream Centre, an entertainment complex on the western bank of Huangpu River, in 2018, pledging to create a new landmark for the mainland’s commercial capital.

Chen Jingfeng, president of CMC, said the 460,000 square metre project in the city’s southwestern Xuhui district, would embody Shanghai’s ambitions of becoming a regional cultural centre, or a magnet for artists and tourists.

The investment fund has partnered with US animation company DreamWorks Animation, Lan Kwai Fong Group, developer of Hong Kong’s namesake entertainment hub, and China Development Bank to build what CMC perceives as a world-class cultural highland that could match Shanghai’s increasing profile.

“We have to make sure the project will be a world-class one,” Chen said. “All the partners have the consensus that it’s our mission to create a landmark in Shanghai which has rich cultural value and can impress visitors.”

CMC, founded by China’s media mogul Li Ruigang, envisions making Shanghai Dream Centre a combination of New York’s Broadway and Times Square.

It includes office buildings, studios, art museums, theatres, cinemas, performing squares, retail outlets, restaurants and bars.

The initial investment has amounted to more than 10 billion yuan (HK11.85 billion).

Property development in Shanghai has been buoyant in the past decades amid the city’s move to transform itself into a global elite metropolis.

Chen said the project of Dream Centre would be more than a property development because it would help the city boost its soft power such as production of blockbuster movies around the globe, creation of a Lan Kwai Fong-style entertainment hub and a popular tourist destination.

Dream Centre is located at the midpoint between the Shanghai Disneyland and Shanghai International Circuit where the Formula One auto race is held.

All the three sites can be linked by Shanghai’s Metro Line 11.

Lan Kwai Fong chairman Allan Zeman said the Shanghai Dream Centre would be “a new lifestyle area,” adding that the piece of land on the riverfront area in the city’s downtown Xuhui district was “very special.”

Chen said the Oriental DreamWorks, a joint venture between DreamWorks and three Shanghai government-backed investors including CMC, would continue to make more movies following the successful animation film Kung Fu Panda 3 earlier in 2016.

According to Chen, the investment fund which has completed a clutch of high-profile deals including buying stakes of Premier League side Manchester City and Hong Kong Television Broadcasts believed that the mainland’s entertainment sector would witness an explosive growth in the coming years buoyed by people’s rising affluence.

In C Suite on P3, Chen explains the driving forces to build Shanghai dream Centre and his company’s plan to expand footprint in China’s cultural sector.

SCMP -24 mai 2016.