The Walt Disney Company revend sa participation dans DraftKings, création de ESPN BET avec PENN Entertainment.

The Walt Disney Company serait sur le point d'investir 250 millions de dollars dans DraftKings, une start-up proposant des rencontres sportives virtuelles sur internet, jeux en ligne mélangeant gestion sportive et paris sportifs.

DraftKings s'engagerait, en échange, à acheter pour 500 millions de dollars de temps d'antenne publicitaire sur la chaîne sportive ESPN propriété de la Walt Disney Company.

Il s'agirait de la première incursion de Disney dans le business des jeux d'argent.

Bof.
Enfin bon, disons que ça développera surtout le catalogue ESPN.

The Walt Disney Company a annoncé mercredi avoir vendu sa participation dans DraftKings, réalisant un gain de 90 millions de dollars.

Cette transaction s'explique par l'intention d'entrer dans le monde des paris sportifs grâce à un partenariat avec PENN Entertainment.

Cet accord rebaptisera PENN Entertainment en ESPN BET dès l'automne et marque un changement majeur dans l'implication de The Walt Disney Company dans les paris sportifs légaux.

Citation :

ESPN to Launch ESPN BET in a New Agreement with PENN Entertainment

Sports betting deal to include a streamlined experience for sports fans

ESPN today announced an agreement with PENN Entertainment to launch ESPN BET, a branded sportsbook for fans in the United States. PENN Entertainment will rebrand its current sportsbook and relaunch as ESPN BET, effective this Fall in the 16 legalized betting states where PENN Entertainment is licensed. The rebrand includes the mobile app, website, and mobile website.

ESPN BET furthers ESPN’s commitment to serve fans by leveraging ESPN’s industry-leading multi-platform reach with the rising product operations and expertise of PENN Entertainment. ESPN BET will become ESPN’s exclusive sportsbook, and PENN Entertainment will receive odds attribution, promotional services inclusive of digital product integrations, traditional media and content integrations, and ESPN talent access, among other services that collectively generate maximum fan awareness of ESPN BET.

“Our primary focus is always to serve sports fans and we know they want both betting content and the ability to place bets with less friction from within our products,” said Jimmy Pitaro, Chairman, ESPN. “The strategy here is simple: to give fans what they’ve been requesting and expecting from ESPN. PENN Entertainment is the perfect partner to build an unmatched user experience for sports betting with ESPN BET.”

Jay Snowden, Chief Executive Officer and President, PENN Entertainment said: “This agreement with ESPN and collaboration on ESPN BET allows us to take another step forward as an industry leader. Together, we can utilize each other’s strengths to create the type of experience that existing and new bettors will expect from both companies, and we can’t wait to get started.”

Over recent years, ESPN has increased multi-platform sports betting content, adding digital programming, radio segments, and editorial coverage from talent. ESPN BET is now the latest offering from ESPN to meet fan demand for a trusted brand in the sports betting space. The ESPN BET brand will be home to ESPN’s sports betting content across platforms.

In concert with PENN Entertainment’s comprehensive responsible gaming programming, ESPN will use its platforms to educate sports fans on responsible gaming, including but not limited to:

- Continuing ESPN’s high standard of journalistic integrity when covering the sports betting space.

- Developing an ESPN committee of responsible gaming, representative of a diverse cross-section of the business, to regularly review compliance, programming, and policies.

- Implementing responsible marketing policies and guidelines to safeguard fans.

- Working with industry experts on best practices and continual review of responsible gaming programming.

ESPN - 9 août 2023.

https://espnpressroom.com/us/press-releases/2023/08/espn-to-launch-espn-bet-in-a-new-agreement-with-penn-entertainment/

ESPN BET, la nouvelle marque de paris sportifs en ligne destinée aux fans aux États-Unis qui a été annoncée en août dernier, devrait faire ses débuts avec un lancement prévu le 14 novembre.

Le site internet officiel : www.espnbet.com

Citation :

ESPN BET to Debut with a Planned Launch on Nov. 14

ESPN BET, a newly-branded online sportsbook for fans in the United States, is set to debut with a planned launch on Nov. 14. Subject to final approvals, ESPN BET will go live in 17 states, which include: Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia.

Additionally, ESPN is now using official odds provided by ESPN BET across editorial and other content.



ESPN BET Creative: ESPN BET has released a teaser spot featuring SportsCenter anchor Scott Van Pelt. In the spot, Van Pelt receives notifications from both the ESPN and ESPN BET apps, showcasing the cohesiveness between the two brands. The full creative campaign, which will debut around ESPN BET’s launch, will also include SportsCenter anchor Elle Duncan.

Daily Wager Rebrand: As part of the overall launch of ESPN BET, ESPN’s Daily Wager program will rebrand to ESPN BET Live, beginning Nov. 10. The show’s final episode as Daily Wager will be Nov. 6.

ESPN Headquarters Sweepstakes: Ahead of the ESPN BET launch, fans can enter into a sweepstakes for the chance to win an exclusive trip to the ESPN headquarters in Bristol, Conn. More details to follow.

https://thewaltdisneycompany.com/espn-bet-launch/?fbclid=IwAR0BAcfXFRp99C6275qoeNkInFvMvN-36ZaY9bE_xhlLwvZmQvKMtRkELFo