Legoland Beijing Resort [Chine - 20??]

Un quatrième parc Legoland chinois verra le jour à Pékin !

Les parcs Legoland de Sichuan, de Shenzhen et de Shanghai sont actuellement en cours de construction avec des inaugurations respectivement planifiées en 2023 pour le premier et en 2024 pour les deux suivants.

Merlin Entertainments ne compte pas s'arrêter là et continue d'explorer des opportunités pour des projets Legoland supplémentaires en Chine.

Citation :

A Legoland theme park will come up in Beijing's Fangshan district as part of the Chinese national capital's plan to upgrade its suburban industrial layout.

The joint venture project will be located in Fangshan district's Changyang town. An urban development subsidiary of Orient Group and UK-based Merlin Entertainments will own the project

To be spread over 304,000 square meters, the Beijing Legoland theme park would consist of the Legoland resort, a themed hotel, a business street, a parking lot and more

According to John Jakobsen, chief operating officer of Legoland Resorts Group at Merlin Entertainments, there are currently three Legoland resorts in the process of construction in China, and Merlin Entertainments is exploring more opportunities for more Legoland projects.

Theme park industry experts said the new facility, whenever it starts operations, would help enhance the development of Fangshan district and nearby areas.

The Universal Beijing Resort, currently the largest worldwide, has received more than 2.1 million passenger trips already, according to Beijing Youth Daily.

Despite the impact of the COVID-19 pandemic, the Universal theme park has been instrumental in bringing about the development of related industries in Tongzhou district, the resort's location.

"Sales revenue of businesses that are above the designated size in the cultural, sports and entertainment industries saw a year-on-year growth of 367.4 percent in Tongzhou district, and that of the accommodation business reported a growth of 122.6 percent," said Yang Lei, deputy head of Tongzhou district, during a news conference on Feb 8.

The locations of the Universal Beijing Resort and the expected Legoland park show that the local government of Beijing has put in great efforts to promote its outskirts' industrial layout and upgrade, said Sun Xiaorong, a member of the Chinese Tourism Reform and Development Advisory Committee, in an interview with China News Weekly.

Sun said he believes many similar projects would be launched in suburban areas, and they would help narrow the gap between urban and rural areas around the national capital.

Up to 20 new parks have been launched since the outbreak of the pandemic, showing the nation has firmly remained a key destination for new developments, according to the global attractions attendance report.

Regarding the rapid development of theme parks across China, Sun said fierce market competition is inevitable. "It is not a zero-sum game, but positive-sum competition."

The Legoland Beijing Resort will mirror Merlin Entertainments' ambition to grow in the world's second-largest economy.

Construction of the Lego Sichuan Resort, China's first Legoland resort, started in Meishan in June 2020. It covers an area of about 570,000 square meters. It is scheduled to open to the public by 2023.

In August 2021, another Legoland project began construction in Shenzhen, Guangdong province. Covering about 580,000 square meters, it entails an investment of more than $1.08 billion. The park is due to open in 2024.

Construction of the Legoland Shanghai Resort kicked off in November 2021 in the city's Jinshan district. The $550 million development is projected to open in 2024.