[Évènement] The Marvel Experience (2014)

L'information a été postée sur la page Facebook de Disney Central Plaza, mais voici le communiqué de presse de Marvel Entertainment LLC. diffusé mercredi dernier :


MARVEL AND HERO VENTURES ANNOUNCE A NEW SUPER HERO THEMED ENTERTAINMENT EXPERIENCE  

4D Motion Ride Is Centerpiece of Interactive National Tour Launching in 2014 by World Class Investor and Production Teams

Hero Ventures, a Los Angeles based entertainment company, announced today that it is teaming up with Marvel Entertainment to create “The Marvel Experience,” an innovative, traveling experience, featuring dozens of Marvel’s iconic Super Heroes. This attraction will appeal to a multi-generational audience and will leverage state-of-the-art interactive and multimedia technology, including a 4D motion ride and original 3D animated features, allowing fans to be a part of the action. The tour comes to life in 2014.

Founded by sports and entertainment industry entrepreneurs Rick Licht and Doug Schaer, Hero Ventures is dedicated to producing unique themed entertainment experiences. Solidifying the management team are Michael Cohl, former Live Nation Chairman and legendary live event impresario, along with his Spider-Man: Turn Off The Dark co-producer and PRG founder Jeremiah “Jere” Harris, who will serve as lead producers. The team is rounded out by co-founding partner Jason Rosen.

Initial “A” round investors include Oscar winning film producer and co-owner of the NFL’s New York Giants, Steve Tisch; Roy P. Disney and Shamrock Holdings; Guess Jeans co-Founders Maurice & Paul Marciano; WWE; Vista Equity Partners President Brian Sheth; Ross Hilton Kemper and Enlight Media, among others. In addition, Tisch, Shamrock’s Stanley Gold, Maurice Marciano, WWE’s Basil V. DeVito, Jr. and Enlight’s David B. Miller will serve alongside Licht, Schaer, Cohl and Harris on Hero Ventures Board of Directors.

The Marvel Experience is a “first-person” Super Hero adventure in which audiences step into the Marvel Universe to become a part of the story and the action. Innovative tour elements include a one-of-a-kind, traveling dome complex the size of two football fields developed exclusively by Hero Ventures. In addition to the 4D motion ride and 3D animated features, other components will include digitally projected animation, motion-comic origin stories, virtual reality and holographic simulations, original merchandise and integrated social media touch points all carefully woven into the rich narrative story line.

“Hero Ventures is developing a themed entertainment concept that we expect will be a transformative, traveling destination that will deliver to fans and families an exciting, groundbreaking and unique experience,” says Marvel’s VP of Business Development, Sean Haran.

The characters and stories of the Marvel Universe are beloved around the world by ages young and old as seen with the recent global box office records for Marvel’s The Avengers and Marvel’s Iron Man 3.

“The dynamic creative elements we’re developing are going to enable anyone to feel like a Super Hero like Spider-Man or Captain America,” says Hero Ventures’ CEO Rick Licht. “We couldn’t be more excited about our partnership with Marvel. Kids and adults are going to be absolutely inspired, empowered and thrilled from start to finish, with an immersive experience that is not just memorable, but unforgettable!”

Among the creative visionaries behind this $30+ million production is an elite team of creative award winners of Oscars, Emmys, CLIOS, THEOS and other technical and animation awards to their collective credit.

“The Marvel Universe just keeps getting hotter, as seen by the massive world-wide box office and merchandise success of their characters,” says Michael Cohl. “We can’t wait to bring our Marvel vision to life in this first-of-its-kind event.”

The law firm of Sklar Kirsh served as corporate counsel for Hero Ventures.


Marvel annoncera prochainement la vingtaine de villes où The Marvel Experience sera présenté ainsi que les prix d'admission. Un café et une boutique exclusive seront incorporés au dôme.

Pas encore d'informations disponibles concernant les étapes du Marvel Experience Tour mais un premier visuel du dôme qui abritera les différentes activités a été présenté aux fans américains et canadiens :

On apprend ici que le tour commencera en printemps 2014 ainsi que quelques infos sur l'intérieurs des dômes et l'aspect technique des structures:

http://www.buzzonstage.fr/le-parc-marvel-sillustre-avec-un-premier-visuel/

Voici le communiqué de presse :

HERO VENTURES & MARVEL ENTERTAINMENT UNVEIL INNOVATIVE DOME DESIGN FOR “THE MARVEL EXPERIENCE” LAUNCHING IN 2014

Today, Hero Ventures released a first-look rendering of the highly anticipated design of The Marvel Experience domed complex set to tour the country in 2014.

Canvassing a 2-acre footprint of more than 80,000 square feet, this state-of-the-art, custom built multi-Dome complex will represent the first time a venue of this type, size and scope will be utilized for a mobile tour. From the outside, The Marvel Experience resembles a temporary S.H.I.E.L.D. installation or “Mobile Command Center,” with the facility’s apex towering more than six stories high. Inside, a maze of connected Domes will lead guests through an array of interactive games and original animated short films including the first- ever traveling motion-based ride, where guests become immersed in this original adventure only found in The Marvel Experience. This unique, themed entertainment experience is scheduled to visit select US and Canadian markets for weeks at a time in each city and is designed to engage audiences through compelling family entertainment with a production value consistent with the iconic nature of the Marvel Super Heroes.

The touring experience was designed in concert with a team of industry renowned all-stars and award winners including one of the motion picture industry’s most noted concept artists, Aaron Sims, who art directed the illustration. Sims, who will also be offering up his unparalleled vision for the Tour’s character and environment animation is no stranger to the Marvel Universe. He has brought Marvel characters to life through his work on numerous feature films including, Marvel’s The Incredible Hulk, Sony’s The Amazing Spider-Man, and Fox’s X-Men: First Class. Sims is one of the Industry’s most prolific special effects artists having worked with Steven Spielberg on A.I. and War of the Worlds, Michael Bay’s Transformers and many other visually spectacular films.

“The Marvel Experience and our innovative Dome environment is the future of themed entertainment. Aaron and our entire team have done a masterful job in setting the table for us with their magnificent designs and creativity for this dynamic experience,” said Rick Licht, Hero Ventures’ CEO. Executive Producer Michael Cohl added, “This Marvel experience employs new technology and new concepts that we think will make this one of the most exciting shows ever produced. It will be a truly unique experience.”

“The Domes are central to the singular story line that pulses through The Marvel Experience and are enhanced by state-of-the-art design applications and graphic elements,” said Doug Schaer, COO of Hero Ventures. “The interior will feature an exaggerated comic-style utilizing projected high-tech imagery, amazing fabricated set pieces and virtual simulations to advance the story. Our guests will be interacting directly with multiple Marvel Super Heroes, as well as members of S.H.I.E.L.D., as they take their place in the Marvel Universe”.

“We are excited to collaborate with Hero Ventures to bring our millions of Marvel fans an exciting new way to interact with and experience their favorite characters, in a never-before- seen environment,” said Marvel’s Sean Haran, Vice President of Business Development. “Hero Ventures brings a refreshing and magical approach to showcase our characters in a way that is sure to be a thrilling and unforgettable experience in a uniquely iconic venue.”

Hero Ventures, LLC - Marvel Entertainment, LLC 9 janvier 2014.


Et les commentaires de Aaron Sims (character designer, art director et concept artist ayant déjà travaillé sur plusieurs films Marvel dont The Amazing Spider-Man, X-Men First Class, et The Incredible Hulk, maintenant impliqué dans le développement de The Marvel Experience) :

"With The Marvel Experience, you will enter an environment that is both engaging and immersive—where a visitor becomes a part of the action.

This isn’t a just a show or event, The Marvel Experience is something unique that brings a “first person” point of view to our lives in a way that has never before been created. If you think of the excitement of your first time at a theme park, combined with the culture and authenticity of walking the floor at Comic-Con, add in a sprinkle of IMAX, and the coolest interactive experience you dream of — it is our hope that this experience brings them all together in a magical way."

Un modèle réduit de The Marvel Experience :

Entretien avec Jerry Rees :


Theme-Park Superstar Jerry Rees Leads Creative Team for The Marvel Experience

Award-winning director, producer and writer guides this immersive adventure through the world of Marvel.

A lot goes into creating a traveling themed attraction as technologically advanced as The Marvel Experience. Between the original animations and the interactive multimedia landscape within and surrounding our massive domed complex, we felt the need to create a dream team to produce the media content for this next-gen attraction.

While assembling the team was challenging, finding its leader was even more so. And so we’re excited to announce that animation and theme-park attraction Hall-of-Famer, Jerry Rees has agreed to helm the creative team.

Rees has directed a record-setting 16 Disney theme-park attractions around the world, from California to Hong Kong, and from Florida to Paris, including winning THEA Awards for “Cinemagique” (Best Attraction), as well as “Animation Magic,” Disney’s new cruise-ship attraction that won the award for “most innovative use of technology.”

We cornered Jerry in the office and chatted about what it’s like working on such an exciting and ground-breaking project.

The Marvel Experience: You were one of the first students accepted into the legendary CalArts Character Animation Program. You’ve worked with the likes of Eric Larson, Jack Hannah, John Lasseter and Tim Burton to name drop a few. What was it like learning and working with these legendary artists?

Jerry Rees: I had the good fortune of mentoring at Disney Feature Animation as a teen, several years prior to the start of the CalArts program. Four of Disney’s “Nine Old Men” were still at their desks animating. It was extraordinary to watch them at work. They shared passionate opinions that I’ve always remembered. Among them: “Create projects that you truly love. If you don’t love your own films, how do you know that anyone else will?” They emphasized the importance of bringing your own life experience into the process rather than copying other artists and storytellers. And they bluntly stated that they never made projects for kids, rather making projects that appealed to their own inner-youth. John, Tim and I definitely took this advice to heart as we started our adventures in the industry. We’ve had so much fun together—from the days when Tim and I were co-directing silly home movies to recent mega projects at Imagineering where John is now Principal Creative Advisor.

TME: You were the Director of Media on “Mystic Manor” (Disneyland Hong Kong), which was also nominated for the Visual Effects Society Awards in the category of Outstanding Visual Effects. The ride looks pretty amazing! What role did new technologies play in the development of the attraction?

JR: One of the thrills of Mystic Manor was the sophisticated blend of traditional and wildly new techniques. Just to cite one example, there’s a climactic scene where an entire room begins in pristine form but is ripped to shreds by a magical storm. Projection mapping was heavily involved, but not simply in the way you might see it at a deadmau5 concert—we projection mapped onto architecture that can move in perfect sync with the media. When a hole blasts through a wall, it isn’t simply a trick of projection—the wall really does break. Your eyes focus on deeper projections beyond the hole, giving you 3-D perception without glasses. And all of this is while ride vehicles are spinning and a massive jade Monkey King is slinging spells.

TME: How has your past experience with creating themed attractions helped you in your vision for The Marvel Experience and what past experience have you drawn from the most in directing TME?

JR: Over the course of directing many first-of-their-kind attractions, I’ve grown accustomed to leading teams into uncharted territory without fear. With high adrenaline pumping and laser-tight strategy of course! But with confidence from all departments as we chart the new course. And I’ve also grown accustomed to accommodating tasks that no normal movie director has to face, like filming actors in a remote desert location while taking into account the exact size and placement of the movie theater screen surface—since the actors will be stepping out of the movie screen into the physical theater for every show. Or planning scenes so that they will be ready to accommodate characters that don’t exist yet, since they will be drawn moments before the show starts—freehand—by 700 audience members. All of these adventures have kept me craving the next, newest experience to share with audiences.

TME: What makes The Marvel Experience unique compared to your previous projects?

JR: The Marvel Experience is a fantastic step forward, combining the immediacy, intimacy and interactivity of new media with the overwhelming spectacle of themed attractions. Audiences will be among the characters, immersed in the story, interacting with the adventure. Plus, rather than being bolted to the ground in one theme park for 15 years, The Marvel Experience will come to your city! This whole mobile extravaganza experiment—especially since it folds in reality, virtual reality, augmented reality, huge dome media, 3-D and 4-D elements, animatronics, motion ride and RFID tracking—is poised to set the new trend in themed entertainment. It’s like a shining beacon on the next horizon of new media, and our whole team is thrilled to be setting it alight!

TME: Tell us about this 360-degree stereoscopic 3-D theater, the motion ride, and what it’s like working within a domed environment.

JR: Planning for a 360-degree stereoscopic 3-D dome theater is wild. There are no standard shots or cuts. The entire world exists at all times completely around the audience and over their heads. Characters can approach from anywhere and take action everywhere. The audience members decide where to look. You can imagine how mind-boggling this was to pre-visualize on a computer screen. It’s a bit like sending your friend an Instagram pic of the Grand Canyon, then trying to explain how it is WAY, WAY, WAY bigger that it looks through that little window. The team at The Third Floor pre-viz facility built us a room where you could look all around you with a virtual camera while the scene played, which helped a great deal. But ultimately, in the dome, where the media is meant to play, the experience goes beyond Oculus Rift, since each person is not isolated in the virtual world—you and your friends will see each other, while sharing the 360-degree adventure all around you.

Our motion ride had similar challenges. Since it depicts riding in a S.H.I.E.L.D. transport, it displays a continuous view through the canopy, with no standard movie cuts. And there is no “offscreen” above you, since the entire sky always exists. Characters can be directly beside you to the right or left, even if you are in the back row! And we are using narrative storytelling all the while, weaving our favorite heroes throughout the hair-raising battle action. It’s all done in one wild, all-encompassing, shot.

TME: What are some of the challenges in creating an immersive experience featuring so many Marvel characters?

JR: So, a bunch of animators ask, “Which shots are my characters in?” And I answer, “There is only one shot—the whole movie is one shot. With a constantly moving camera. All of your characters are in that same shot.” They look at each other and take a deep breath. You get the idea.

TME: And finally, who is your favorite Marvel Super Hero, and why?

JR: Are you kidding?! You’re asking for my favorite among that astoundingly deep archive of Marvel characters? Hard to do, man. Well, with the caveat that I love so many, and love to see ensemble stories among them, I guess I’ll have to go with Iron Man. Since I was a kid I looked up science and sci-fi info on mechanical exoskeletons. Tony Stark has the ultimately sleek and ultimately outfitted suit and it can FLY. Plus he’s a bit of an outsider, which I relate to having been the indie “gypsy” for many years in my career. And I admire his quest for ingenious invention and for justice. My message to Tony: Can’t wait to turn you loose at The Marvel Experience!

The Marvel Experience - 15 juillet 2014.

A l'occasion du San Diego Comic-Con 2014, Kristin Carole (AfterBuzz TV) s'est entretenue avec Rick Licht (Chief Executive Officer, Hero Ventures LLC) au sujet de The Marvel Experience :

Les quatre premières villes à accueillir The Marvel Experience sont Scottsdale, Arizona (du 12 décembre 2014 au 3 janvier 2015), Dallas, Texas (du 9 janvier au 1er février 2015), Del Mar, California (du 7 au 22 février 2015) et San Francisco, California (du 27 février au 22 mars 2015).

Les billets d'entrée sont en vente sur Ticketmaster.

Bien que The Marvel Experience débute sa tournée dans moins de sept semaines, nous n'en savons toujours pas beaucoup plus sur le contenu de cette expérience interactive qui proposera quatorze attractions réparties dans sept gigantesques dômes.

Tout au plus les producteurs (Hero Ventures) ont-ils mentionné un cinéma 3D à 360° et une attraction 4D ainsi qu'une utilisation poussée des dernières technologies pour renforcer l'interactivité avec les visiteurs.

En cas de succès de la tournée nord-américaine, les producteurs ont évoqué leur intention de présenter ultérieurement The Marvel Experience en Europe et en Asie.  

Un modèle réduit relativement sommaire a été récemment présenté à la New York Comic Convention 2014 :

Le montage des installations a débuté il y a quelques jours à Scottsdale, première étape de la tournée. Vue du site prise par la chaîne de télévision FOX 10 Phoenix :  

Franchement ça tue ! J'espère qu'on l'aura en France (je rêve...)

Le montage de The Marvel Experience à Salt River Fields at Talking Stick à Scottsdale, Arizona, première étape de la tournée :





A noter que The Marvel Experience débutera avec une semaine de retard soit le vendredi 19 décembre au lieu du 12 décembre.

The Marvel Experience accueille ses premiers visiteurs aujourd'hui à Scottsdale, près de Phoenix en Arizona. Voici le teaser vidéo de cette expérience interactive inédite :  

The Marvel Experience actuellement à Dallas, Texas :

je veux ça à la maison ! mais bon je me fais pas trop d'illusion même si il devrait débarquer en europe je pense pas que la Belgique sera au programme, le cas échéant j'envisagerai le déménagement à paris lol

ma petite contribution aux photos.
j'ai eu la chance d'y participer en fevrier dernier à Del Mar californie.
L'experience est sympa et mon avis un tres bon test pour d'eventuel futur attractions.
Heuresement que c'etait un jour de faible affluence, si non à mon avis l'experience est sous dimentioner .
en tout cas j'ai adorer le ciné imax de fin et l'nesemble des elements de deco.

Programme estival de la tournée : Philadelphie, Pennsylvanie (jusqu'au 5 juillet 2015), Chicago, Illinois (du 11 juillet au 2 août 2015), New York, New York (du 13 au 30 août 2015) et Saint-Louis, Missouri (du 5 au 20 septembre).

Il y avait longtemps que nous n'avions pas reçu de nouvelles de The Marvel Experience qui avait subitement interrompu sa tournée après son passage à Philadelphie en juillet 2015 (les autres étapes ont été annulées et les billets écoulés en prévente ont été remboursés) :

Une entreprise coréenne (Hans Holdings) annonce avoir acquis les droits pour la Corée du Sud et le Japon.

The Marvel Experience devrait donc revenir et effectuer une tournée dans ces deux pays d'Asie de l'Est à partir de la fin 2016 ou début 2017.

Les villes coréennes et japonaises qui accueilleront cette expérience interactive basée sur les Super-Héros et Super-Vilains de l'Univers Marvel seront communiquées ultérieurement.

La ville portuaire de Busan en Corée du Sud accueille en ce moment la tournée asiatique de The Marvel Experience, en principe jusqu'au 31 janvier 2018.

L'ouverture a été reportée par deux fois en octobre pour finalement ouvrir le 9 novembre dernier et les premiers retours ne sont pas spécialement enthousiastes.

http://tmx-korea.com/tmx/tmx-introduction/?ckattempt=3



La prochaine étape prévue dans le Sud-Est de l'Asie est la Thaïlande au second trimestre de l'année prochaine.

Après une tournée nord-américaine écourtée prématurément faute de succès, Hero Ventures LLC. a tenté de relancer le show en Asie avec des partenaires thaïs, sud-coréens et japonais, toujours sans succès.

Le partenaire sud-coréen a cessé ses activité à Busan l'année dernière et le partenaire thaï a fait de même le mois dernier à Bangkok.

The Marvel Experience n'a finalement jamais été présenté au japon.

Mais l'entreprise américaine détentrice de la licence Marvel pour cette expérience interactive persévère et a réussi à trouver un nouveau partenaire pour présenter The Marvel Experience à... Jeddah et Riyadh au Royaume d'Arabie saoudite !

Heros Ventures LLC. s'est cette fois associée à Saudi General Entertainment Authority pour produire The Marvel Experience KSA !

The Marvel Experience est accessible jusqu'au 4 mai à Jeddah Seafront.

Je pense que le manque de succès, est une saturation du public pour les films Marvel ! Le public est gavé, j'étais à Disneyland Paris, y a pas longtemps, le parc m'a dégouté de Star Wars ! J'adore Disney, mais là tu sens le monopole, la mise sur tout, une sorte de conformité mondiale dans le monde du divertissement !!!!