Legoland Shanghai Resort [Chine - 2025]

L'ouverture d'un des plus vastes Legoland au monde est annoncée pour 2023 à Shanghai :

https://bricksfanz.com/new-chinese-legoland-moves-to-shanghai/

https://www.thatsmags.com/china/post/29930/shanghai-will-soon-be-home-to-the-world-s-largest-legoland

Ouverture en 2024: https://attractionsmagazine.com/legoland-shanghai-resort-officially-scheduled-open/

Le parc sera construit au sud du lac Dianshan.

La construction du troisième parc Legoland en Chine a débuté en novembre dernier :  

Citation :

CONSTRUCTION HAS STARTED ON LEGOLAND SHANGHAI RESORT, EASTERN CHINA’S FIRST STOP FOR FAMILIES SEEKING A UNIQUE INTERNATIONAL THEME PARK EXPERIENCE

Merlin Entertainments, a global leader in location-based entertainment, today announced that construction has officially started on the family-oriented international IP-based theme park LEGOLAND Shanghai Resort, in Jinshan.

The Deputy Mayor of Shanghai, Shanghai municipal government officials, government officials of Jinshan District, Shanghai Jinshan Urban Construction Investment Group (JUIG), KIRKBI, Merlin Entertainments, and CMC Inc. all participated in the groundbreaking ceremony. All VIP guests together witnessed the significant moment for LEGOLAND Shanghai Resort.

During the ceremony, VIP guests unveiled a giant LEGO brick statue, a symbolic "First Building Block" of the LEGOLAND Shanghai Resort, signifying that construction has officially started at the most anticipated one-stop family-friendly theme park in the Yangtze River Delta area.

Located in Fengjing town, Jinshan District, the LEGOLAND Shanghai Resort is on the southern side of Jinshan North Station and north of Tingfeng Highway. Covering approximately 31.8 hectares, the Resort has been invested in by JUIC, KIRKBI, Merlin Entertainments and CMC Inc., with the park expected to open in 2024.

As the first family-focused international IP-based theme park resort in the Yangtze River Delta area, it is designed to provide 2- to 12-year-old children and their families with unique theme park experiences which integrate local Shanghai features and traditional water town elements.

It is also the first LEGOLAND Park to have a land themed on a famous LEGO product line inspired by a timeless Chinese legend. Based on the classic novel Journey to the West and the 500-year-old legend of the Monkey King, Monkie Kid is designed to connect Chinese children with their heritage and unleash their creativity. Based on this popular story, LEGOLAND Shanghai Resort will build a unique Monkie Kid zone that takes on references from traditional Chinese architectural style and China’s iconic nature landscape.

LEGOLAND Shanghai Resort is dedicated to bringing fun technological experiences to visitors by designing, developing and introducing new and advanced equipment and facilities, whilst incorporating the LEGO spirit of “hands-on interaction and sharing” and the LEGO concept of “learning-through-play”. Guests will feel and experience the spark created from this combination of traditional Chinese culture and modern interactive technology. while enjoying themselves.

LEGOLAND Shanghai Resort theme park will consist of eight themed areas covering most of the signature and popular attractions and rides of LEGOLAND Parks around the world, which include LEGOLAND CREATIVE WORLD, BRICK STREET, BRICKTOPIA, LEGO CITY, LEGO FRIENDS, LEGO MONKIE KID, LEGO NINJAGO World and LEGO CASTLE, creating a diversified and immersive theme park experience for both local families and tourists.

Liu Jian, Secretary of Jinshan District Committee, gave a warm welcome for the official groundbreaking of LEGOLAND Shanghai Resort. With the support and help of Jinshan District government, the project has progressed smoothly.

Nick Varney, Chief Executive of Merlin Entertainments and Jorgen Vig Knudstorp, Executive Chairman of The LEGO Brand Group gave speeches and expressed heartfelt congratulations and expectations upon the ground-breaking of LEGOLAND Shanghai Resort through video calls.

Plus de photos et plans sur https://airtimenews.org/2022/11/11/legoland-shanghai-resort-ouverture-en-2024/

Legoland Shanghai Resort devrait ouvrir ses portes au printemps ou à l’été 2025 :

Citation :

Legoland Shanghai to open early next year

Legoland Shanghai Resort, the international IP-based theme park operated by British entertainment group Merlin Entertainments Ltd, is set to open in the spring or summer of 2025. It is expecting 3 to 5 million visitors per year.

The announcement was posted on the official website of the Shanghai Jinshan district government on Thursday.

Comprising a theme park and a hotel, the 10 billion yuan ($1.4 billion) investment features eight diversified lands, such as Lego city, Ninjago and Monkie KidComprising a theme park and a hotel, the 10 billion yuan ($1.4 billion) investment features eight diversified lands, such as Lego city, Ninjago and Monkie Kid.

These are expected to provide an immersive experience for family tourists and escalate competition in the theme park tourism industry.

John Jakobsen, chief operating officer of Legoland Resorts, said that China represents a key pillar of Merlin Entertainments' growth strategy. The group will continually explore investment opportunities in other locations across China.

Three Legoland resorts are under construction currently, including Shenzhen Legoland Resort in Guangdong province with an investment of more than 7 billion yuan, and another in Sichuan province with an investment of over 3 billion yuan.

Jakobsen said, over the next decade, China will be a strategic growth market supporting the growth of Merlin Entertainments, which has been operating 13 attractions in the country in the last 18 years.

The Lego-themed park projects align with the growing toy business in China, complementing toy maker Lego Group's expansion with more than 460 branded stores in over 120 cities across the country.

Meanwhile, a tourism boom has fueled the theme park market in China.

In 2022, about 80 theme parks in the country saw their revenue grow 15.3 percent to 15.4 billion yuan, with 75.7 million visits, according to a report on the nation's theme park industry published by the Institute for Theme Park Studies in China.

Shanghai Disney Resort, Universal Beijing Resort and Shanghai Haichang Ocean Park rank as the top three in revenue. The number of parks is on the rise, according to the report.

3 à 5 millions de visiteurs, c'est énorme pour un type de parc qui ne possède généralement pas de rides à grosse capacité