Kat Saka’s Kettle will sell space popcorn at Star Wars: Galaxy’s Edge in Disneyland
The product sold in Black Spire Outpost village will be very different than what's available at popcorn stands elsewhere in the park.
Shoppers strolling through the marketplace stalls in Star Wars: Galaxy’s Edge at Disneyland will be drawn by a familiar yet somehow alien smell coming from a crackling kettle inside an intimate shop run by a local grain and spice farmer.
Kat Saka’s Kettle will sell space popcorn in the Black Spire Outpost village on the Star Wars planet of Batuu, the setting for the new 14-acre themed lands coming to the Anaheim theme park and Disney’s Hollywood Studios in Florida.
Marketplace proprietor Kat Saka is a local Black Spire farmer who harvests grains and collects spices from around the Star Wars galaxy, according the backstory for the shop. The food stand tosses in the spices as the grains are heated to create a space popcorn that will be sold in the marketplace.
Katsaka is the word for corn in the Malagasy language, which is spoken by the people of Madagascar.
Concept art of Kat Saka’s Kettle shows a bundled up awning over the shop entrance. Clusters of dome-covered barrels and bowls filled with mounds of spices sit on crates near the entry. Colorful containers hang from the ceiling of the small shop. A vendor tends to a pair of kettles suspended above what appears to be a glowing fire.
The popcorn stand occupies a small stall in the Black Spire marketplace that will also be home to an alien pet shop, toymaker, jeweler and apparel shop. The sunshade-covered colonnade of tiny stalls run by Black Spire Outpost vendors were inspired by the bustling marketplaces of Istanbul, Turkey and Marrakesh, Morocco.
Expect the product and experience at Kat Saka’s Kettle to be far different than the garden-variety popcorn sold at kiosk stands in New Orleans Square, Fantasyland and Tomorrowland. The colorful Outpost Mix popcorn sold at Kat Saka’s Kettle will have a combination of sweet, salty, savory and spicy flavors. Spices will turn the kernels a dark red, orange or purple.
No word yet if Galaxy’s Edge will offer Star Wars-themed souvenir popcorn buckets. Disney theme parks have sold popcorn buckets in the shape of R2-D2, TIE fighters, AT-ATs and Darth Vader’s helmet.
Kat Saka’s Kettle will also sell beverages, according to the Disneyland website. Disney has not announced yet if Coca-Cola, Dasani water and other bottled beverages made on Earth will be sold in the otherworldly setting of Black Spire Outpost. Throughout Galaxy’s Edge, shops will downplay packaging and corporate logos to help make the merchandise blend in with the Star Wars surroundings.
In years past, Disney parks have sold Star Wars-themed souvenir drink steins in the shape of BB-8, Chewbacca and a stormtrooper helmet. It remains to be seen if the collectible items will be offered in Black Spire Outpost.
Kat Saka’s Kettle opens in Star Wars: Galaxy’s Edge on May 31 at Disneyland and Aug. 29 at Disney’s Hollywood Studios.
You won’t be able to buy some Star Wars weapons at Galaxy’s Edge because of Disneyland’s ban on toy guns
The park stopped selling toy guns in the wake of a 2015 mass shooting in San Bernardino.
Visitors to Disneyland’s Galaxy’s Edge can expect to see megablaster cannons in gift shops, laser weapons stowed in ride queues and stormtroopers with rifles at the ready, but there’s one thing they won’t be able to buy in the new Star Wars land: guns.
Star Wars: Galaxy’s Edge won’t sell blasters, rifles or pistols, Disneyland officials said. Weapons are not permitted in Disneyland, including toy guns and toy blasters.
The new 14-acre Star Wars: Galaxy’s Edge at Disneyland will be set in the Black Spire Outpost village on the Star Wars planet of Batuu amid rising tensions between the good guy Resistance and the bad guy First Order, according to the backstory created for the land.
The challenge for Walt Disney Imagineering, the creative arm of the company, will be to tell an authentic and immersive story about conflict in a war-torn village while accounting for visitor safety and adhering to the park’s ban on toy weapon sales.
The Star Wars themed land will be filled with docked starfighter ships, Resistance gun turrets and armed First Order stormtroopers on patrol.
The ride queue for the Rise of the Resistance attraction in the new land will take visitors through tunnels carved by an ancient civilization. Along the way, visitors will pass through an armory where Resistance rebels store laser weapons and munitions in locked cages.
Imagineering concept art of the First Order Cargo gift shop in Black Spire Outpost shows F-11D blaster rifles on the shelves, FWMB-10 megablaster cannons prominently on display and a stormtrooper armed with a rifle near the entrance to the store.
Disneyland officials said the concept art is conceptual and may not represent what visitors will see in First Order Cargo.
There will be one notable exception to Disneyland’s toy weapons ban policy: lightsabers.
Visitors will be able to build their own Jedi Knight weapons in Savi’s Workshop — Handbuilt Lightsabers and purchase pre-built legacy models associated with Star Wars characters like Shaak Ti and Ahsoka Tano in Dok-Ondar’s Den of Antiquities.
For more than a decade, lightsaber-wielding young padawans were able to duel Star Wars villains like Kylo Ren and Darth Vader in the popular Jedi Training Academy in Tomorrowland. It remains to be seen if a version of the canceled interactive show will be incorporated into Star Wars: Galaxy’s Edge.
Disneyland banned the sale of toy guns, installed metal detectors near theme park entrance and stepped up the presence of Anaheim police officers a few weeks after the 2015 mass shooting in San Bernardino.
Step-by-step preview of the lightsaber-building experience coming to Disneyland’s Star Wars: Galaxy’s Edge
Savi’s Workshop — Handbuilt Lightsabers will blend elements of a store and a theme park attraction.
Padawan learners strong with the Force will be able to build their own lightsabers using scavenged parts from fallen Jedi temples inside a covert workshop hidden from the watchful eye of the First Order when the new Star Wars: Galaxy’s Edge opens at Disneyland.
The build-your-own lightsaber experience will take place in Savi’s Workshop — Handbuilt Lightsabers when the 14-acre land debuts May 31 at the Anaheim theme park.
The new Galaxy’s Edge themed land will be set in the Black Spire Outpost on the planet of Batuu, located on the outer rim of the “Star Wars” galaxy. Every shop and restaurant in the village will have an extensive backstory and proprietor from the “Star Wars” universe.
The handbuilt lightsaber workshop will be run by Savi, who owns a space junkyard near the main entrance to Black Spire Outpost. The scrapper has been collecting lightsaber pieces from throughout the galaxy in hopes a true hero with the ability to assemble the parts would one day enter his shop. That day is today and that hero is you.
In the “Star Wars” timeline, Galaxy’s Edge is set in the current trilogy of films when Jedi Knights are in decline. As a result, Savi keeps the lightsaber-building shop a secret to avoid detection by the villainous First Order, bent on destroying the heroic Jedi Order.
The up-charge lightsaber-building experience will be led by the Gatherers in the Chamber of the Guardians.
“Our guests will get to meet the Gatherers who have dedicated their life to balancing The Force by sharing their knowledge of it,” said Walt Disney Imagineering creative producer Brian Loo. “In this experience, our guests will go on a guided tour with the Gatherers to build their lightsaber on their journey.”
After checking in, builders taking part in the experience will meet the shop’s proprietor, said Walt Disney Imagineering executive creative director Chris Beatty.
“Savi’s going to come out and greet you and then bring you into the shop,” Beatty said.
A small group will enter the Chamber of the Guardians for the 20-minute build-your-own lightsaber experience.
“It’s a very intimate experience,” Beatty said. “You’re in there with only 14 builders and your family.”
The personalized lightsabers will have metal hilts and light-up blades. Kyber crystals added to the hilts will determine the color of the blade. The Jedi weapons will make contact sounds and powering up and down noises just like lightsabers do in the “Star Wars” movies.
Builders will choose from four lightsaber styles:
- Peace & Justice, reflecting the Jedi style from the Republic era
- Power & Control, a Sith style reflective of the Dark Side of the Force
- Elemental Nature, using natural components like Brylark trees, Cartusion whale bones and Rancor teeth
- Protection & Defense, incorporating components with ancient and mysterious motifs and inscriptions
Builders will then choose from four Kyber crystals — purple, blue, green or red — that will determine the color of their lightsaber blade.
Based on the first two choices, the builder will get a set of lightsaber pieces salvaged from fallen Jedi temples and crashed starships that can be combined to create a custom lightsaber.
Special effects will add elements of mystery and wonder to the lightsaber-building experience.
“It has some great moments of magic,” Beatty said. “The finale is super, super cool. In the reveal at the end you’ll be visited by an old friend as part of the experience.”
The build-your-own lightsaber experience at Savi’s Workshop is Disney’s answer to the wand-chooses-the-wizard experience in Ollivander’s wand shop at Universal’s Wizarding World of Harry Potter.
“We’ve tried recently to start to blur the lines a little bit more and more on what we consider an attraction or a merchandise experience,” Beatty said. “That’s an exciting thing that we’re starting to see within the Disney parks. It promotes play. It promotes a sense of agency. We’re going to see more and more of this in the future.”
Pre-built “legacy” lightsabers associated with “Star Wars” characters like Shaak Ti and Ahsoka Tano will be sold at Dok-Ondar’s Den of Antiquities in Black Spire Outpost.
The reinforced plastic blades on the lightsabers can be detached from the handle-like hilts and stored while visitors ride on attractions in the theme park. The hilts can be attached to waistband belt clips that will be sold in Galaxy’s Edge.
Disneyland officials said lightsaber prices at Savi’s Workshop — Handbuilt Lightsabers and Dok-Ondar’s Den of Antiquities are still being finalized.
Disney is building nearly identical versions of Star Wars: Galaxy’s Edge in California and Florida. The new themed land debuts Aug. 29 at Disney’s Hollywood Studios near Orlando.
Galaxy’s Edge preview: How to make your own R2-D2 or BB-8 when Droid Depot opens at Disneyland’s Star Wars land
Visitors will be able to fully customize their droid's appearance and personality in the new land.
“Star Wars” fans who have always dreamed of building their own R2-D2 or BB-8 will be able to pick their own parts off a moving conveyor belt and assemble a remote-controlled astromech droid from scratch when Star Wars: Galaxy’s Edge opens at Disneyland.
The build-your-own droid experience will take place in Droid Depot when the 14-acre land debuts May 31 at the Anaheim theme park.
The new Galaxy’s Edge themed land will be set in the Black Spire Outpost on the planet of Batuu, located on the outer rim of the “Star Wars” galaxy. Every shop and restaurant in the village will have an extensive backstory and proprietor from the “Star Wars” universe.
The Droid Depot shop will be run by a Utai proprietor named Mubo, a short, stubby alien creature with distended eyes.
Audio-animatronic droids will interact with visitors in front of the Droid Depot.
“It’s kind of reminiscent of the droids in ‘Episode IV’ outside the sandcrawler that were for sale,” Walt Disney Imagineering executive creative director Chris Beatty said during a tour of the shop. “These will look like droids that are for sale. You can come up and get your picture with them.”
Behind Mubo’s shop, another animatronic droid scene will be set up in an intimate courtyard.
“It’s just going to be stacked with droid pieces and parts,” Beatty said. “There are two animated droids back there. They will be getting an oil bath. They’re getting a little bit of refurbishment.”
Inside the shop, droid fans will enjoy exploring the props and animated show elements lining the walls and hanging from the ceiling.
“This shop will be polluted with droids that are full size,” Beatty said. “The whole back wall here is filled with astromechs and BB units. There’s an Imperial droid in here. There’s a medical droid. If you’re a fan of Star Wars droids, there’s a droid from almost every one of the franchise films. It’s going to be just chock full of fun characters that you know and love.”
Concept art of the Droid Depot shows BB-8 on an elevated platform with R5-D4, the “red” droid with a bad motivator that Luke Skywalker’s Uncle Owen almost purchases on Tatooine. R2-D2 can be seen near the horseshoe-shaped build station. Droids line the shelves along the walls in various states of disrepair. Overhead beneath a skylight, protocol droid parts move along a dry cleaner-like conveyor system.
Builders can choose to make one of two models in the build-your-own droid experience: An R-series astromech droid like R2-D2 or a ball-shaped BB-series unit similar to BB-8.
1. Pick parts: “There’s a conveyor belt here running against the back wall,” Beatty said. “You pick up your droid parts, walk over to one of the build stations and assemble your droid.”
2. Assemble: Builders will use a mechanical screwdriver to assemble the droid parts. An information guide spells out the build steps. Each of the droid panels and pieces can be customized.
3. Add personality: Builders select a personality circuit at the sound chip station. Each droid’s personality can be changed in just a few seconds by switching out the chips.
4. Activate: “When you’re done, there will be an activation station that you will plug your droid into to power it up,” Beatty said. “It does a diagnostic check and then your droid will be brought to life for the very first time.”
The droid-building experience will be different for each builder, Beatty said.
“We expect some people to come in and they’re like, ‘I know exactly what I want my droid to look like,’” Beatty said. “They’re going to pick their parts and go over and build. Be really great at building it, bring it to life and walk out.”
But there’s no time limit. You can take as long as you want to build your personalized droid.
“We’ll have other guests that may come in and go, ‘You know what I really want? I want to play a little bit. Change the head a couple of different times. Really create something crazy and wild,’” Beatty said.
Once you’re done, your remote-controlled mini-droid will communicate with full-sized units found throughout the land. Beaconing technology will allow the custom-built droids to interact with and react to signals in Disneyland’s “Star Wars” village.
“That droid that you just constructed, that droid’s your new friend,” said Disney World merchandise strategy director Brad Schoeneberg. “It knows a lot about Black Spire Outpost. It can sense the land and understands encounters that you are experiencing. In the land, your droid will be able to react to many of the same experiences that you are having.”
Droid Depot will also sell pre-built droids and collectibles made from droid parts.
Disney is building nearly identical versions of Star Wars: Galaxy’s Edge in California and Florida. The new themed land debuts Aug. 29 at Disney’s Hollywood Studios near Orlando.
Mon Dieu le bordel que ça va être à DL ! Déjà que actuellement j’ai l’impression que le parc est toujours bondé alors là j’imagine même pas. Je vais installer l’application pour checker les temps d’attentes démentiels
Est-ce qu’il existe une saison creuse bien marqué comme chez nous dans les parcs américains ? Pareil pour TDR ? J’ai l’impression qu’il n’y a pas de moment où le parc est vide contrairement à chez nous. J’aimerais tellement profiter d’une journée déserte à TDS ou à AK comme c’est le cas au PDL.
A Animal Kingdom facile, il suffit de passer à la caisse avec les Disney After Hours. C'est ce que j'ai fait le mois dernier (réservation 25 jours à l'avance, impossible d'avoir un FastPass pour Flight of Passage), moins de 5 min partout et entre 10 et 20 min à Flight of Passage.
A Tokyo Disney Resort pour y être allé à la mi-mai, c'était très calme, j'ai enchaîné quasi tous les E-tickets de Tokyo Disneyland en une matinée.
Un permis de construire a été déposé pour refaire l'entrée de d'Adventureland, car trop petite pour la masse de monde qui arrive.
L'article du jour en fait état (voir ci-dessous), c'est une des multiples mesures prisent pour faire face au flot de visiteurs attendu une fois Star Wars : Galaxy's Edge ouvert. Cela avait été annoncé par Kris Theiler (vice-président de Disneyland Resort) le 22 janvier dernier lors d'un événement réservé aux médias qui avait pour but de présenter les différentes mesures qui seront prises pour améliorer la circulation à travers le parc.
Citation :
Disneyland plans to demolish and replace iconic Adventureland entry sign to improve pedestrian traffic flow
The move to eliminate a pinch point in access is part of an initiative to accommodate larger crowds before the opening of Star Wars: Galaxy's Edge.
Disneyland plans to demolish and replace the Adventureland archway sign and redirect long queues waiting to order Dole Whip treats in an effort to improve pedestrian traffic flow at a notoriously crowded pinch point in the Anaheim theme park in advance of the opening of Star Wars: Galaxy’s Edge.
A building permit filed with the city of Anaheim calls for the demolition of the existing Adventureland marquee and the installation of new sign and footings, according to public records.
Have no fear, the iconic Adventureland archway sign won’t be gone for long. Disneyland plans to replace the 1990s marquee with a nearly identical sign that stretches all the way across the entry pathway. The goal: Complete the project before the May 31 grand opening of Galaxy’s Edge.
The support beams in the middle of the walkway passing under the Adventureland arch will be removed to free up foot traffic and restore the entryway to its pre-1990s appearance. The support beams created an alcove that often served as a shady gathering spot for visitors and further clogged the already congested Adventureland entrance.
Disneyland has been sprinkling quite a bit of construction pixie dust on Adventureland, one of the most crowded lands in the park.
To help reduce crowding, the Dole Whip stand in front of the Enchanted Tiki Room will be closed on busy days, with fans of the popular treat directed to the new stand in the Tropical Hideaway. In late March, Disneyland tested a new mobile ordering strategy at the Tiki Juice Bar designed to help reduce congestion along the Adventureland entryway.
The Tropical Hideaway grab-and-go food stand that opened in December doubled the seating available in Adventureland and made the claustrophobic jungle-themed land feel and look bigger.
The strollers that regularly crowded the center of the walkway passing through Adventureland have been pushed to a space once used as a grab-and-go food stand. Storefronts next to Bengal Barbecue have been converted to seating for diners.
The changes to Adventureland are part of a Disneyland initiative dubbed Project Stardust, which seeks to relieve pedestrian pinch points throughout the park ahead of the massive crowds expected to descend on Galaxy’s Edge.
Project Stardust — a mash-up of Star Wars and pixie dust — takes a comprehensive park-wide look at operations, infrastructure and crowd management with an eye toward improving efficiency, traffic flow and access.
Tout DLR est assez compact et les flux de guests sont assez vite compliqués à partir de 11-12h alors ça va pas s'améliorer. Je suis tellement content de l'avoir visité en 2015 pour les 60 ans et j'attends d'aller à wdw pour découvrir SWGE.
L'article explique que la surface visitable, sans les attractions, est quasi celles de Hogsmeade, Diagon Alley et Pandore réunies. Ce qui veut dire que, si les attractions seront, elles, très chargées avec des temps d'attente de fou comme on a pu le voir avec Harry Potter, la foule ne devrait pas être aussi étouffante qu'on pourrait le penser, surtout passer les premières semaines d'ouverture. Sauf si le Galaxy's Edge de DLR amène autant de monde à l'ouverture que les deux lands du Wizarding World et Pandora réunis, ce qui serait étonnant.
Surtout que les Land Star Wars seront aussi diviser par les 2 Parcs US. Car ils ouvrent en même temps et ce ne seras pas l'exclusivité d'un parc seulement.
3 X Anaheim(2014-2018-2022) 1 X Hong Kong(2019) 1 X Shanghai(2019) 1 X Tokyo(2016) 6 X Walt Disney World(2013-2015-2016-2020-2022-2024-2025)
Surtout que les Land Star Wars seront aussi diviser par les 2 Parcs US. Car ils ouvrent en même temps et ce ne seras pas l'exclusivité d'un parc seulement.
Star Wars: Galaxy's Edge ouvrira ses portes à DLR le 31 mai et le 29 août à WDW, donc on n'est pas vraiment sur une ouverture simultanée, laissant le raz-de-marré humain pour DLR dans un premier temps
Ce que voit l'œil et ce que l'oreille entend, l'esprit le croit.
Disney Parks Travel : x2 Disneyland Resort (2017 - 2022) x3 Walt Disney World Resort (2019 - 2022 - 2024)
Disney Cruise Line : x1 Disney Dream - Northern Europe (2023)
Le panel Bringing Star Wars: Galaxy’s Edge to Life at Disney Parks aura lieu samedi 13 avril de 11h00 à midi à Celebration Stage (Wintrust Arena), là il s'agit d'un des stands d'exposition.
Quelques photos complémentaires du véhicule partagées par le fan site Endor Express :
How Disney uses thousands of set dressing props to make Galaxy’s Edge look and feel like a ‘Star Wars’ movie
Old airplane parts and even pieces from copiers are used to create an authentic experience.
Walt Disney Imagineering will add thousands of set dressing props to Galaxy’s Edge to ensure the new Star Wars land coming to Disneyland has the authentic look and feel of the original film trilogy from the 1970s and ‘80s.
“I’ve got a team of artists that work with me in a top secret location and we’re building all of these props,” said Eric Baker, Walt Disney Imagineering creative director for props and set dressing. “We’ve shipped over 7,000 props to Anaheim already and there’s more on the way.”
The props and set dressing pieces will fill the attractions, shops and restaurants in the Black Spire Outpost village on the Star Wars planet of Batuu, the setting for the new themed land coming to the Anaheim theme park.
“What we get to do is take this amazing village that these guys have built and these incredible buildings that have been designed and bring life to them through the stories of the people that live there,” Baker said. “Our props and set dressing tell those stories.”
As an Imagineering creative director, Baker helps develop ideas for Disney theme parks and bring stories to life with theatrical set dressing props. Prior to Disney, Baker was in charge of props and set dressing for Hogsmeade Village and Diagon Alley at Universal’s theme parks in Florida. Baker and the Universal Creative team won the 2015 Paragon Award from the Themed Entertainment Association for their work on the Wizarding World of Harry Potter.
Baker’s top secret Imagineering prop shop is part junk store and part craft shop, overflowing with bins of salvaged and recycled items used to create a believable Star Wars universe in Galaxy’s Edge.
“I’ve got 15 artists or so working at our shop 10 hours a day, six days a week right now building stuff as fast as they can,” Baker said.
Baker joined Imagineering in 2016 to work on the Star Wars lands taking shape at Disneyland and Disney’s Hollywood Studios in Florida.
“My first day on the job I was put on a plane to go to England to this film set to work with the Star Wars film crew members,” Baker said. “I got to know all the members of the art department, the prop guys, the art directors. I learned how they made stuff for the films.”
Finding props that have the distinct look and feel of the Star Wars universe requires Baker to be part collector and part scavenger.
“For Star Wars, you can’t just go down to the local market and buy this stuff,” Baker said. “Everything in the Star Wars world is familiar but different. So we hired the shoppers from the films. They took us to all the places they shop. We went to the remote locations.”
The search for authentic Star Wars spacecraft props took Baker and his team to an airplane graveyard in the English countryside.
“I would be out in a cow pasture out in the middle of some little town in England digging through a 747 that they were stripping parts off of,” Baker said. “And I’d go, ‘Oh wait. I know that seat. They use that seat in the rebel transport. OK, I need that seat off that plane.’”
The salvaged airplane parts would eventually end up in the queues for the Millennium Falcon: Smugglers Run and Rise of the Resistance attractions in Galaxy’s Edge.
“We bought all that and then shipped it back to our little shop and turned it all into these amazing pieces and parts that are now bringing this world to life,” Baker said.
Baker’s Imagineering team worked closely with their Lucasfilm counterparts to gain access to original set pieces from the movie franchise and detailed reference guides for props from Star Wars novels, comic books and animated television shows.
“One of the philosophies that they taught me is they said, ‘We don’t use anything that you couldn’t buy before 1980 because the original films were made pre-1980.’” Baker said. “We would always try to find stuff that was pre-1980.”
Upcycling — reusing discarded items — will play a prominent role in Galaxy’s Edge. It makes sense that many of the props and set dressing pieces used in the land come from scrap parts.
“A lot of the stuff we build is built out of recycled goods,” Baker said. “For example, old Xerox machines are filled with thousands of parts that we use to build stuff.”
Every shop and restaurant in the Black Spire village will have an extensive backstory and proprietor from the “Star Wars” universe.
“One of the fun parts of my job is getting to get into the characters who own the stores,” Baker said. “Like Dok-Ondar who owns the Den of Antiquities. What does an Ithorian have laying around his shop?”
Dok-Ondar’s Den of Antiquities will have an upper balcony stuffed with souvenir spoils collected from throughout the Star Wars galaxy. Among the bounty: A 12-foot taxidermied Wampa like the furry beast that attacked Luke Skywalker on the Star Wars planet of Hoth. A trip to Skywalker Ranch in Northern California allowed Baker to compare fur from three different Wampas used in “Star Wars” films.
“He turned out to be absolutely beautiful,” Baker said.
The Droid Depot shop in Galaxy’s Edge will be filled with props and animated show elements lining the walls and hanging from the ceiling. In front of the shop, a row of interactive droids will greet visitors.
“We built all the droids from the Star Wars films,” Baker said. “It’s just been amazing.”
Inside the shop, protocol droid parts will move along an overhead dry cleaner-like conveyor system.
“We were fortunate enough to borrow the actual molds from Lucasfilm that were used in the film to make the molds for the protocol droids,” Baker said.
Using molds and scans from the “Star Wars” archives allowed Baker’s team to build droids that looked like they belonged on a movie set.
“Fans have been building this stuff for 45 years now,” Baker said. “For me, it’s been an incredible challenge to do it as good and hopefully better than they’ve done it because I want them to enjoy what they’re seeing as they’re going around this world.”
Après les photos, voici la vidéo du stand d'exposition ! Parmi les 250 exposants de la convention, le stand de Disney suscite l'intérêt et attire l'attention des visiteurs à quelques semaines de son ouverture officielle à Anaheim !
Cette boisson vendue sur Batuu me semble familière !
Citation :
Coca-Cola and Disney partner for new 'Star Wars: Galaxy's Edge' land
Disney and Coca-Cola, two of the most recognizable brands on earth, are going to be together in a galaxy far, far away.
Coca-Cola is partnering with Disney Parks & Resorts to bring custom bottles of Coca-Cola, Diet Coke, Sprite and Dasani to Disney's highly anticipated "Star Wars" land, Galaxy's Edge. The bottles will forgo the familiar look of Coke products for something that fits right into the storyline of Galaxy's Edge.
The bottles will be fashioned into a spherical droid-like shape. They will also have brand names on them but the labels will appear scuffed up to fit in with the rusty look of the "Star Wars" galaxy. The labels will also be written in Aurebesh — a fictional language used in the film franchise.
"It's unlike any Coke product you've seen before," Scott Trowbridge, creative portfolio executive at Walt Disney Imagineering, told CNN Business. "The graphics, the shape of the bottle itself, the cap, all that stuff is very unique to the world and the design language of 'Star Wars.'"
The lands, which are set to open at Disneyland in California on May 31 and on August 29 at Disney's Hollywood Studios in Florida, will act as a fully immersive experience that feels like being in an actual "Star Wars" film.
The Coke partnership is just another aspect of that. The "Star Wars" packaging of the cola products help to maintain the illusion of the land and its story for guests.
The new lands will include interactive rides like Smuggler's Run, where guests can fly the Millennium Falcon, and feature bars and restaurants like Oga's Cantina.
Susan Propp, Coke's vice president of strategic partnership marketing, told CNN Business that she felt that the partnership was just too much of a "fabulous opportunity" to turn down.
"So many of us at Coca-Cola are just huge 'Star Wars' fans," Propp said. "We were very passionate about partnering with Disney to create and deliver some type of one of a kind experience for 'Star Wars' fans at Galaxy's Edge."
Propp added that the company collaborated with Disney Imagineers on crafting the design of the bottle.
Coca-Cola has been Disney's longest-standing corporate partner, according to the beverage company. The soda was available at the openings of both Disneyland and Disney World.
Propp believes that the Galaxy's Edge Coke bottles, which will only be available for purchase in the land, could even become souvenirs and collector's items for park-goers.
"I think guests will probably drink one to stay hydrated or enjoy it in the land and then probably throw one in their backpack and take it home," she said.
CNN - 13 avril 2019.
Citation :
Coca-Cola, Disney Strike ‘Star Wars’ Partnership
Star Wars” takes place “a long time ago, in a galaxy far, far away,” as any fan of the popular movie franchise knows. And the process of getting a famous product embedded into a new Disney park based on “Star Wars” seemed to last for a similar duration.
Coca-Cola and Walt Disney have worked for more than three years to make some of the beverage giant’s best-known products available in “Star Wars: Galaxy’s Edge,” the new immersive park experience that opens May 31 at Disneyland in Anaheim, CA, and Aug. 29 at Walt Disney World in Orlando, FL. The result, unveiled Saturday, is a new spherical “orb” container that houses Coca-Cola, Diet Coke, Sprite and Dasani. Coke and Disney also transformed the drinks’ well-known logos into Arabesh, the printed language used in the iconic movies.
“As Disney was figuring out how this ‘land’ would come together, we needed to stay the course with them on that journey,” says Ellen Gutierrez, strategic partnership and brand marketing director, Coca-Cola, in an interview. Coke executives understood they had to “ensure we were staying with the ‘Star Wars’ storyline and connecting with the passion of the consumers who would be coming to the park.”
Coca-Cola has long maintained criteria about how its colors are portrayed, right down to details about lettering and the contours of bottles. Sometimes, however, even the most durable brand has to break the rules.
Coca-Cola’s decision to rework its famous markings and container standards for a shot at quenching the thirst of Disney customers shows the leap even some of the nation’s expert marketing operations need to make when they want to cater to a specific fan base. Anheuser-Busch InBev recently raised eyebrows, for example, when it allowed HBO to take over a Super Bowl commercial for Bud Light to tout the last season of “Game of Thrones.” As part of the agreement, a character from the long-running fantasy drama killed off the popular ad mascot, the Bud Knight. Such a story might normally never seen the light of the day, but hooking on to “Game of Thrones” proved alluring enough that Anheuser allowed the commercial takeover by the WarnerMedia unit (and recently revived the character, anyway).
At “Galaxy’s Edge,” staying true to the look and feel of the world of “Star Wars” is paramount, says Scott Trowbridge, Disney’s lead Imagineer for the park. “This is a fully authentic and immersive world. We really want you to feel like you’ve walked not just on to the set of a “Star Wars” movie, but into the story itself,” he says. “We have had from day one this very important guideline, which was around authenticity. If a thing wouldn’t feel at home in the movie, it shouldn’t feel at home in our land.”
The new parks – 14 acres each – will let fans take part in a grand “Star Wars” adventure that can include taking control of the Millenium Falcon or eating at Oga’s Cantina. Executives at Coca-Cola, which has been a Disney Parks partner since the open of Disneyland in 1955 and Walt Disney World in 1971, felt the company could find a way to become part of the newest experience. “Even the cap on the package was a true collaboration,” says Susan Propp, vice president of strategic partnership marketing for Coca-Cola. The companies have even applied for a patent for the new “overcap” they developed which sits atop the orb and keeps the beverage from spilling.
Over the course of the joint plan to weave Coca-Cola products into the Disney experience, Coke’s designers created dozens of different package prototypes. The idea to use the special “Star Wars” language on the orbs came after Disney Imagineers toured an archive at Coca-Cola’s Atlanta headquarters. Disney visitors who examine the containers will eventually find a label with nutrition information and some more familiar designs associated with the products.
“I had no idea what goes into bottling these kinds of beverages and all the different technologies and design features that help us take these products for granted,” says Disney’s Trowbridge. “Luckily, with our partner’s research and development involved, we were able to create the new packaging together.”
The new drink containers will only be available at “Galaxy’s Edge,” but Trowbridge suspects people who have yet to visit the new attraction will likely see the packages soon. “I kind of feel like these containers, we are going to find very, very few of them” left behind. “They are going to make their way home.”
Variety - 13 avril 2019.
Dernière édition par Vinc le Sam 13 Avr 2019 - 19:04, édité 2 fois
Specially Designed Coca-Cola Products Coming Exclusively to Star Wars: Galaxy’s Edge
From the engaging sights and sounds to the tantalizing tastes of Black Spire Outpost, everything within Star Wars: Galaxy’s Edge has been carefully crafted to ensure an immersive experience that has never been seen before. We’ve previously shared that visitors will be able to discover otherworldly flavors at our many food and beverage locations, and today we’re excited to share a bit more about one of these unique elements that galactic travelers will only be able to find on their visit to Batuu.
As we were developing the incredible experiences that guests will explore when Star Wars: Galaxy’s Edge opens at Disneyland Resort and Walt Disney World Resort, we knew that we wanted to create something truly special – something that will bring your own Star Wars adventure to life in a whole new way. We reached out to our friends at Coca-Cola, and along with Lucasfilm Ltd. came up with specially designed Coca-Cola bottles that are designed to fit authentically within the Star Wars universe.
We have a long history with Coca-Cola, dating back to the opening of Disneyland Park and the “Refreshment Corner” on Main Street, U.S.A. in 1955 and it’s a pleasure to continue to work with this amazing team on such a groundbreaking experience. These unique Coca-Cola products were created with storytelling in mind and are unlike anything we’ve done before – take a look
I can’t wait for you to see this cool packaging for yourself – it’s sure to be in high demand throughout the galaxy!
d'après quelques rabat joie américains le design n'a rien d'inédit car ils avaient déjà fait des bouteilles en forme de boules de noël...après ils se gardent bien de mettre en avant le fait d'avoir des "fausses marques" moi perso je trouve l'idée super bonne et dans le thème: tout le monde se demandait comment il feraient on a la réponse...
Disney: «We go green! No more plastic straws and plastic bags, yay, we're so awesome!» Also Disney: «OMG we're gonna sell so many of those cute plastic bottles, yay, we're so awesome.»
[Disneyland Park] Star Wars: Galaxy's Edge (31 mai 2019)